The Pinscher Patter is the Miniature Pinscher Club of America’s offical quarterly publication.
The Pinscher Patter is published four times per year for the members of the Miniature Pinscher Club of America, Inc. and other persons interested in the Miniature Pinscher Breed. Published by the MPCA, the subscription cost to members’ is included with their annual dues and to non-members for $45.00 per year ($65.00 outside the United States).
Individual copies are available for purchase for $15.00 each.
If you are not a member of the MPCA and would like to subscribe to the Pinscher Patter, please send your name, address and your remittance payable to the Miniature Pinscher Club of America, Inc. (MPCA) to Jane Swanson at the address listed.
Complimentary copies are mailed to licensed AKC Miniature Pinscher Judges. (breed, group and all breed)
All preferred ad placements are on a first-come, first-serve basis except for the front cover following the National Specialty which is offered as a trophy for Best of Breed at the Specialty and the back cover following the National Specialty which is offered as a trophy for High In Trial winner. The Top 20 winner also receives a photo ad in the issue following the National Specialty. lf multiple requests qualify, then the earliest postmark will take priority provided payment was included with the request. Also the front cover will have the following order of availability. Ist Best in Show – All Breed; 2nd Best in Show-Local Specialty; 3rd High In Trial All Breed; 4th Group 1; 5th High in Trial Local Specialty; 6th Hall of Fame Dog/Bitch. No advertiser may have preferred placement more than once during any 12 month period, unless it has not been requested by another advertiser.
The Pinscher Patter is organized, operated and produced exclusively for the purpose of urging members and/or breeders to accept the standard of the breed as approved by the American Kennel Club, Inc., as the only standard of excellence by which the Miniature Pinscher shall be judged, providing charitable and educational information about the Miniature Pinscher and to give recognition to individuals and events of interest. The Pinscher Patter will not accept advertisements advocating or quoting breed standards other than the AKC Breed Standard. Information on foreign breed standards will be allowed in article format. The Pinscher Patter will not accept advertisements that promote a particular opinion, agenda or solicit signatures for petitions. Opinion pieces will be accepted, at the Editors discretion, provided the author states that the article is an opinion and does not solicit signatures for petitions. One opinion piece, per author, will be allowed per calendar year.
The Pinscher Patter is authorized to carry official sections and reports issued by the Miniature Pinscher Club of America, Inc. Articles appearing in this publication are not necessarily the opinion of the Pinscher Patter, its Editor/Agent, or the Miniature Pinscher Club of America, Inc. The right to edit all material or refuse to print material submitted is reserved by The Pinscher Patter through its Editor/Agent and the Board of Directors of the Miniature Pinscher Club of America, Inc. or shall be placed by individuals or entities whose advertising submission is judged to be in harmony with the stated purpose of this publication. All persons or entities placing advertisements in, or submitting written materials to the Pinscher Patter are solely responsible for the content or representations and claims made for their dogs/products/services or accuracy of written material.
All material, whether in the form of advertisements, articles, symbols, diagrams or illustrations, is accepted and published by the Pinscher Patter, its Editor/Agent and the Miniature Pinscher Club of America, Inc. with the express agreement that the persons or entities submitting the material will indemnify and hold the Club and/or its Editor/Agent free and harmless from any claims or damages or any liability incurred as a result of publishing such material, which is libel, copyright or trademark infringement or plagiarism, and will reimburse the Club and/or its Editor/Agent for any expenses incurred in the defense of any such claims, including reasonable attorney’s fee and court costs.
ONE TIME RATES
Black and White:
One Page: $75 Centerfold: $175
One-Half Page: $45
One-Quarter Page/Business Card: $25
Litter List (DOB, sire, dam, sex, color, owner’s name and contact info): $15
Front cover: $350
Back cover: $300
Front and back cover combined: $600
Inside front cover: $200
Inside back cover: $200
One page: $150
Black and White:
One Page: $60
Centerfold (Two Pages): $150
One-Half Page: $40
One-Quarter Page/Business Card: $20
Inside front cover: $175
Inside back cover: $175
One page: $120
Contracts are for four consecutive insertions. A deposit to cover two insertions is required.* (That means your third and fourth ads are already paid for!) *Deposits are non-refundable.
Note: Pinscher Patter will not accept ads that promote a particular opinion, agenda or solicit signatures for petitions. Also, advertising in Pinscher Patter is for MPCA members. If approved by the club, non-member and commercial ads will be accepted at 150 percent of the above rates. Ad space will not be held without payment. Deposits are non-refundable. Fee for NSF checks $25.
How to Advertise/Payment Information
To reserve your ad in Pinscher Patter, contact Jane Swanson at firstname.lastname@example.org or (309) 659-2166. Then send your check or money order (USD) payable to MPCA to Jane Swanson, 10290 Hill Road, Erie, IL 61250 or pay via PayPal. Log on to www.paypal.com and send funds to email@example.com. If using PayPal, please add 4 percent to the cost of the ad to cover PayPal charges, plus put a description of the ad you are paying for in the “Message Line.”
Ads Created by Pinscher Patter. The Pinscher Patter design team can create your ad for you. Send your text — printed, typed or in an e-mail — and your photos to Jane Swanson. Include a stamped, self-addressed envelope if you want your photos returned.
A pdf proof of your ad will be e-mailed to you for approval before publication. Include your e-mail address with all ads! A tear sheet of your ad will be sent after publication.
Digital Ads and Scans. Ads and photos can be e-mailed to firstname.lastname@example.org, but they must be 300-dpi or higher and saved as jpg, tif, eps or pdf files. Fonts must be converted to curves in eps files. Pdfs must be 300-dpi with fonts embedded.
Word documents are not acceptable as ads. Graphics embedded in Word docs cannot be used and must be sent separately as jpg, tif, eps or pdf files. Ads sent as Word docs will be recreated by the Pinscher Patter ad team.
Questions? Call Jane at (309) 659-2166 or e-mail email@example.com.
Mail ads with payment to Pinscher Patter, Editor Jane Swanson, 10290 Hill Road, Erie, IL 61250.